Strategic Socials That Actually Work

We help hospitality businesses show up online with clarity, consistency, and content that actually connects. Whether you’re starting from scratch or ready to level up, we take the guesswork out of growing your presence.

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About
our company

Hi! I’m Caitlyn! CW Socials was born from a love of hospitality and a deep understanding of what it’s really like behind the bar, on the floor, or juggling last-minute bookings. With over five years of hands-on experience in both hospitality and sales, I know the chaos, the charm, and the constant pressure to do it all—including showing up online.

Now, I specialise in helping restaurants and pubs take the weight of social media off their plate. From strategy to content creation, I craft scroll-stopping posts that turn into real bookings—so you can focus on running your business, not chasing algorithms. Think of me as your behind-the-scenes support, making sure your brand shows up consistently, authentically, and in a way that actually works.

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Our Services

Content creation is a fundamental component of my services, designed to showcase the unique qualities of your restaurant or hospitality business.
Our 1-2-1 social media coaching sessions offer personalised guidance tailored to your restaurant or hospitality business. Through focused, one-on-one support, we help you develop and implement effective strategies that increase engagement, build your online community, and ultimately convert followers into loyal customers - whilst you can manage your platforms in-house.
This service includes thorough optimisation of profile elements such as bios, images, and contact details to align with your brand identity.
We refine the overall aesthetic, creating a cohesive and appealing feed that attracts and retains followers. Whether starting fresh or revitalising an existing account.
Designed specifically for each client, these calendars outline tailored content themes, post schedules, and key dates, ensuring consistent and engaging communication with their audience.
Scheduling and posting on your business’s social media keeps your audience engaged regularly. We plan when and how often to post to reach more people without annoying followers.
Prompt and professional handling of direct messages across social media platforms to maintain an engaging and responsive online presence.
Our social media account audits provide a comprehensive evaluation of your restaurant or hospitality business’s online presence. We analyse key performance metrics, content quality, audience engagement, and brand consistency to identify opportunities for optimisation.
Content strategy focuses on crafting a clear plan to create, publish, and manage content that aligns with a business’s goals and objectives.

91% of businesses use social media to reach customers. Don't let the competition get to your audience first.

Our Social Media Marketing services are tailored to drive results, leveraging data-driven insights and innovative strategies to enhance your brand's reach and resonance. Trust in our expertise to transform your marketing initiatives into impactful growth opportunities.

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